Saturday, July 14, 2007

Thirsting For Consumption

There is a new trend for those who have decided that they have more money than they can spend sanely. The new local watering hole is an actual watering hole, where you can buy a bottle of water for up to $55 a pop. That's right. You too can head to a bar to drink H2O that costs more than many people make in a day. As you bump past the person struggling to make their bus to their second job at $8.50 an hour, you can celebrate your good fortune by drinking a litre of water at $55.

It's unlikely that you will find Matt Damon there in the crowd. Unlike other high profile celebrities, newly minted rich people (people with a history of wealth have that history by not spending $100 on two bottles of water), Damon is working through his foundation to build wells in Africa for those unfortunate 1,200,000,000 of us who have no acess to clean water.

This is not a rant against the wealthy, or saying that all rich people need to live off top ramen or macs & cheese. It's a pleading for sanity. Water is going to be the oil of this century. Spending obscene money on a product that basically has no taste is vulgar. Buy some caviar or something. Have a little class.