Sunday, July 08, 2007

L'Oreal's Racist Hiring Practices

Part of the cosmetics giant L'Oréal was yesterday found guilty of racial discrimination after it sought to exclude non-white women from promoting its shampoo.

In a landmark case, the Garnier division of the beauty empire, along with a recruitment agency it employed, were fined €30,000 (£20,300) each after they recruited women on the basis of race. The historic ruling - the first time a major company has been found guilty of systematic race discrimination in France - saw a senior figure at the agency given a three-month suspended prison sentence.

They only wanted white women associated with their products. The beauty industry pisses me off. So many of these products don't work the way they claim, yet women world wide, and lately metrosexuals are paying a ton of money for alot of this crap. Women who have naturally wonderful hair, are then paid to endorse a product that has nothing to do with their genetic markers for "perfect hair".

Women with near blemish free skin endorse facial creams that had nothing to do with that, and if there is a blemish they can airbrush that out anyways to make real women who don't walk around with a computer software program to remove a pimple feel like crap.

That is why I respect "the real beauty" campaign by Dove. They use real women to promote their products. L'Oreal wasn't even using beauty as a standard for their sales force. You could be the most attractive woman on the planet, but if you weren't white enough, tough shit.